Kaibob 120qt

rugged cooler with diverse attachment system

A cooler built to provide adaptibility for any activity for an affordable price. Designed to be next in the Canyon Coolers lineup. The Kaibob 120qt was designed and built with inspiration and experience in many outdoor fields including fishing, camping, and rafting.

inspiration through experience

Research for the product was done by living in a van for several weeks while visiting the team at Canyon Coolers and meeting many different types of outdoor thrill-seekers. Research findings determined that members of all outdoor activities were confined to using coolers with no activity specific attachment.

potential opportunity space

It's safe to say that in 2020 many people will spend more time outdoors in various activities which require vastly different equipment. Yet, it would be difficult to find a complete cooler system which accommodates for all outdoor activities all at once. To create a cooler that accommodates all of the different equipment without a modular system would require a high cost of production and a large expense from the user. Is there a way we can fulfil the needs of many user groups while keeping the cost of production low and allowing each user to personalize his/her experience?

problems

Hunting, over landing, fishing, camping, and entertaining. Each of these activities have dedicated enthusiasts but also require a different set of gear. When hunters and fishers go to their respected activities, they don't want to pack more gear than they need. Each activity has different requirements for space, weight, mobility, and ease of use.

attributes

Enthusiasts in hunting, over landing, fishing, recreational camping, and entertaining have space requirements for gear. Enthusiasts with enough capital to purchase specialized equipment will be in the range of 25 - 50 years old. When hobbyists do their respective activities they prefer gear that will last long while catering to high standards. Enthusiasts who contribute to more than one activity will have less space and limited capital to purchase different equipment.

features

The perfect cooler will optimize space and storage ability, can be lifted easily by anyone 25 - 50 years old, can survive in harsh outdoor conditions and remain functional in a fall from 4 ft, and will have an adaptable attachment system with a common base for fishing, hunting, recreational camping, and over landing.